Archive for 'Case Studies'

Three Wise Coaches Awaken the Entrepreneur Within (Final Part)

January 7th, 2008

Last Chance to Sign Up for My Free Teleseminar:
Breakthrough in 2008!
January 23, 2008
(See below to get your free ticket.)

Over the last few editions since 12/17, have you seen yourself in one of these three wise coaches? What will you harvest from their story that will help you take more powerful actions in your coaching business in 2008? Here is the last part, but by no means the end of their stories…

Six months ago, when Michelle locked onto one niche market - realtors - her business took off! She identified the top three challenges that realtors face and a compelling set of ways her coaching would help them solve those challenges. She conveyed that on her website and practiced sharing the benefits verbally until she knew it in her bones.

Then Michelle went to the most direct source of clients she could think of — her previous brokerage firm. At lunch with John, the Broker, Michelle gave him a sample session and shared how it would benefit him if she coached his realtors. He was sold! They agreed on a strategy where he would endorse her to his agents - a 30-minute presentation at the weekly sales meeting. There, she passed around a clipboard that offered a subscription to her free ezine and also had specific time slots for sample sessions sign ups. She had them fill out a quick survey gathering their challenges and goals. By the end of the month, four out of twelve agents had hired her. She was thrilled!

A month later Michelle had nine clients. When the eighth edition of her ezine was broadcast, her list was already up to 443 realtors! Endless ideas for bite-size topics came to her, gathered from the survey results and coaching sessions.

The challenge now is how to get the word out in a much larger way. Michelle organized presentations at ten other real estate offices in her area, honing her presentation skills and planting seeds. Four new clients enrolled. But Michelle realized that one 30-minute presentation plus a few ezines isn’t enough exposure to build trust for more to hire her and that one to one clients alone wasn’t going to make her revenue goals.

Michelle learned on The Coach’s Power Path how to attract more clients in less time — just what she needed to create a leveraged marketing funnel with more revenue streams and a process to build greater trust with prospects. She expanded her presentations to group teleseminars and recorded them to put out as mp3s. Later she re-purposed those recordings into products. Now she feels like a true entrepreneur!

Each new step on the Power Path quickly amped up her skills and knowledge because whatever she needed to do next and how to do it was delivered right to her inbox.

Being 100% committed to her success and having the support from The Coaching Community Mastermind, Michelle feels clear and unstoppable. Within the year she has a six figure coaching business and is having a lot of fun!

A month after she quit her corporate job, Barbara had a launch party for her coaching business. It was called “Hello New Life!”She put out a press release and invited 100 people including her closest friends, previous colleagues, and lots of “influencers” (well networked people to make referrals for her). Barbara’s target market is “corporate women longing to break out of the golden cage”, and she put out a powerful message to her niche market by having the party! The message was: “If I can do it, you can too!”

At the party, Barbara gave a brief interactive presentation with plenty of humor. She passed out giveaway bags with simple brochures listing the top ten benefits she offers her clients, several business cards, post it notes with her logo and contact info, her first ezine professionally printed, a Starbucks latte certificate, and an offer for a free sample session. She had open slots ready to sign people up right there. The party cost $750 including catering, goody bags and referral prizes which she made back ten times over within on month.

She also initiated a contest — for each “ideal client” her guests refer over the next week, they would get their name entered in a drawing for either a half-day spa retreat or a free round at the best local golf course. She provided a detailed profile of her ideal client, which described almost two dozen of her guests, and half of them became her clients!

The party was a hit and created a buzz. But the most brilliant thing Barbara did was to follow up after the party. She called everyone on her guest list to remind them about their sample sessions and the referral contest. She personally thanked them for each referral. And every month, she kept in touch with all the influencers, calling them her “angel team” which kept her pipeline full.

Over the next few months she received a lot of praise about her party. The Coach’s Power Path was showing her how to leverage everything, so Barbara created a fee based teleseminar and an ebook called How to Fill Your Business By Having a Party! Barbara loved that she could leverage her own marketing into something valuable for her clients that also brought her $100K in revenue in the first year!

Mark can’t believe it. He’s doing a sound check on the platform in a large conference room. It’s his first keynote - a dream he had over a year ago sitting in his dingy office at the university. Now, he’s made the grade as a speaker circuit after three dozen gigs, starting with local charities and small business clubs and building from there.

Because Mark coaches a narrow but global market — social entrepreneurs — he’s taken a very high touch approach to marketing to order to build trust and credibility. He meets most of his prospects face to face at conferences, networking events and speaking gigs. He hired a virtual assistant (VA) to manage all the speaking details, and now he has a travel assistant as well — Ethan, his teacher’s aide from the university days. It was a tough decision to cut into his profits. But he’s learned from the Essential Steps of the Coach’s Power Path how it’s smart to invest money into your business to dramatically increase revenue potential and to activated the law of attraction in your favor.

His focused work and investment have paid off. Today, the room is filled with 200 of his ideal clients, who have been receiving his ezine and posting on his blog for months. Mark’s VA is re-purposing articles into directories and blogs aimed at his niche market, which has seeded his name over and over. And that’s how Mark announces where he is speaking.

Mark’s coaching business has expanded into a speaking business, something he dreamed of but didn’t know he could achieve so fast. He’s on his way to keynote gigs paying $5000 or more. Along with the ten clients he has on board, it’s a good income, but he’d like to double it. He’s been advised in Open Coaching sessions with Rhonda, to create back of the room sales with a product which will boost his income and credibility even more. He has step by step guidance to tell him exactly how to do that.

Our three wise coaches crossed the six figure threshold in their coaching businesses. It took focus and trust, and facing doubts. But they were never alone. All along the way they had lots of support.

 

You don’t need to go it alone either. . .

I’ve had over 200 responses to my recent question: What is the single greatest thing that held you back from being a prosperous coach in 2007? Many of you have shared with me that knowing what to do next and how to do it is the only thing stopping you.


Let me walk you step by step through my proven system…

Soon I’ll unveil my new membership program — The Coach’s Power Path, with step by step guidance delivered to your inbox, a community mastermind and open coaching days to get all the support you need. There are also many special bonuses for you. We’re putting the finishing touches on now, so you won’t see the details listed anywhere yet.

But you can find out all about it by attending my Breakthrough in 2008 teleseminar, where we’ll hear success stories and I’ll reveal 7 simple things that can make the difference for having the coaching practice you dreamed of.

Don’t miss your chance. If you haven’t already, take two minutes right now to share the single greatest thing held you back from being a prosperous coach in 2007 and in exchange I’ll give you 90 minutes of the best insights for a prosperous new year. Get your free ticket now!

I can’t wait to hear you in the January 23 Teleseminar!


Rhonda Hess
Founder, Prosperous Coach

Three Wise Coaches Establish True Commitment (Part 3)

December 31st, 2007

Happy New Year!
Have you claimed your free ticket to the
Breakthrough in 2008 Teleseminar yet?
(If not, see the details below.)

From the Wisdom Vault…

In the last ezine on 12/24, we saw the three wise coaches grapple with fears and challenges. Now, two months later. . .

Mark wakes up early with a busy mind. He’s been writing web content for two weeks. The process is helping him to crystallize exactly what his coaching services are and how they benefit his target market. Using the Working Websites for Coaches ebook has made this process simple. Now talking to prospects about his coaching services is easy too.It used to be that when it was time for Mark tell prospects about his fees and ask them to hire him — he’d chicken out every time. So all his effort getting and giving a sample session was wasted. His mindset then was “I’ll give this coaching thing a try for a few months, but then I’m going to have to go find another job.”Then one of Mark’s coach training classmates told him about a new membership level at Prosperous Coach, called The Coach’s Power Path. He decided to sign up. With the step by step business building and marketing guides delivered to his inbox every week, Mark quickly learned to:

1) Act as if he is already successful by highly valuing his time.
2) Tell his prospects exactly how his services will benefit them.
3) Directly ask them to hire him.
4) Stay detached from outcome.
5) And, build visibility every week.

One month later Mark has signed up four full fee clients and has one hundred fifty more names on his ezine subscriber list. He plans to launch his ezine with his website in one week! He can’t believe that just a few weeks ago he was seriously considering looking for a job! The turning point came when he stopped looking for exit routes and truely committed himself to The Coach’s Power Path. . .

Meanwhile, Barbara still has her full time job and as many coaching clients as she can possible handle - only six! Barbara knows where to find more prospects. That’s not the problem. But she’s convinced herself she can’t charge any more than $300 a month and has no more time for clients. The tape playing in her head says, “What can I do now?”

But the problem is not about what to do. Barbara has backed herself into a tight box with her thinking, and she’s stuck.

In another late night web surfing session, she comes upon a question on a blog that grabs her attention: If you knew the secrets of a prosperous coach, would you use them? Ready for the keys to mastery, Barbara signs up for The Coach’s Power Path.

Suddenly, Barbara realizes how she’s squashed her growth potential by playng small. She learns to take more powerful steps every day in alignment with prosperity thinking. With regular support from the Coaching Community Mastermind calls and the use of the eLifePlans software that’s part of the membership, she keeps track of her vision. And she’s convinced to charge what she’s worth, which has an immediate positive impact on her clients as well as her income.

You see, the low fees she was charging didn’t reflect the true value of her services, and they were subtly dis-empowering her clients not to take the coaching seriously. She learned how to form a group coaching program for those who choose to spend less on coaching.

But the biggest internal shift Barbara made was to fortify her commitment to herself - to value her services more highly, honor her skills and trust her clients. She picks up the phone to make an appointment with her boss. It’s time to give notice. . .

Michelle has been shifting her thinking as well. Originally, she thought she’d just call herself a life coach and work with anyone on anything. But she worked too hard and made little impact. It was too hard to build visibility that way. Michelle finally sees how much less time she’d have to spend marketing if she focused on one distinct target market.

With help from Sue Brundege, the Prosperous Coach Mentor, Michelle narrowed to boutique real estate agents as her niche market. Before she had kids, Michelle was a top agent at a boutique brokerage that focused on historic properties. It was lucrative and fun.

Yet doubts still hold her back. She’s a consummate mother and knows that role down to the cellular level. But Michelle has lost confidence as a businessperson. She keeps putting the brakes on her success, losing momentum and having to push hard to get going again. It’s tiring.

She says to Sue, “Maybe I’m just not ready to be a coach.” Gently, Sue encourages her to let go of pat conclusions. She reminds her about her passion for coaching, and how well her clients are doing. Then, Sue makes two strong requests: that she surround herself with other successful coaches and reconnect with her real estate colleagues.

So Michele upgrades her Prosperous Coach membership to The Coach’s Power Path, because she knew the Community Mastermind and open coaching days alone would help her boost her confidence and give her more support. And then it was easy to make a true commitment - one backed by her time, money & intention, and fortified by the certainty that this is her calling and she must honor it. . .

Is it time for you to fortify your commitment to your success?

Coaching is such an amazing gift and I know you want to be a masterful coach. You will be. Would you also like to be a financially successful coach? Then recommit to a course of daily action, have compassion for your fear, but let your trust for your original vision speak more loudly and move you forward.

In Breakthrough in 2008, we’ll talk about what true commitment means and how to move beyond fears. It’s an everyday hero’s journey and I’d like to help you make it big on your own terms.

If you haven’t already, share your single greatest challenge in 2007 and I’ll send you a free ticket to this revealing teleseminar BREAKTHROUGH in 2008!

This event will start your year off right. And I’ll be launching my new membership program — The Coach’s Power Path, with many special bonuses for you, which I’ll tell you all about during the teleseminar.

Answer this one question for us and get in free to the January 23 Teleseminar:

What is the single greatest thing that held you back from being a prosperous coach this year?

Answer now.

(Teleclass details will come to you after you answer. For now, mark your calendar for BREAKTHROUGH in 2008 on Wednesday, January 23, 2008, 8:30pm ET.)

Happy New Year!

Rhonda Hess
Founder, Prosperous Coach

The Story of the Three Wise Coaches (Part 2)

December 24th, 2007

Did you get your free ticket to the
Breakthrough in 2008 Teleseminar yet?
www.prosperouscoach.com/yourfreeticket.html
(See details below.)

From the Wisdom Vault…

In the last edition on December 17, we left the three wise coaches just after they received a powerful spark to become a coach. Let’s see what happens six months later…

Three Wise Coaches Face Their Stuff

Michelle is up late again. She works on her coaching business when the kids are at school and after they’ve gone to bed. Tonight, her head is spinning. She’s read everything she can get her hands on from the coaching and marketing gurus, but no matter what angle they suggest, the idea of selling herself really turns her stomach. When she feels discouraged a voice inside her head says: “I don’t have what it takes to market myself.”

Always a confidante to neighbors and friends, it was easy for Michelle to get two pro-bono clients - both moms from her Wednesday spinning class at the gym. They say they’re getting great value from her coaching, but she can’t imagine asking them to pay her for it. She thinks: “Who do I think I am? No one will pay for this!”

Her husband Brian reminds her how smart she is and says, “Just get out there and believe in yourself, Michelle, you’ll blow them away!” The truth is, she’s so afraid of being a bigger force in the world. “What will happen if I succeed? How will I keep the balance for my family?”

Just now, Brian shuffles in yawning and puts his hands on her shoulders. “You’re trying to figure this all out yourself. Get some help. Everyone who starts a new business needs mentors. I just heard from a colleague about this membership program called Prosperous Coach. It’s this whole business building system for coaches.” Michelle blinks. A system for doing this? As Brian climbs the stairs to bed she says: “I’ll be there as soon as I join Prosperous Coach . . .”

At 8:00 pm, Barbara is just hanging up the phone from one of her four clients. She’s amazed how energized she feels. Coaching doesn’t feel like work at all!

Not everything in her coaching business is so easy. Her plan was to enroll 10 full fee clients and then give notice at work. But she’s realized there just aren’t enough hours in the week to work full time at her corporate job, create a website, network, attract clients, and serve them well. And, even if she could manage it, she did the math - at her current fees of $300 per month, 10 clients would barely pay the bills, much less meet her lifestyle goals.

All her life, financial security has been a driving factor. That’s why she’s stayed so long in jobs that didn’t fulfill her. When she’s working for someone else, she knows her worth and feels confident, but as a new business owner she thinks: “I don’t know enough yet to charge higher fees. I have to master coaching first.”

Feeling tightness in her chest, she tells herself: “Be practical. You can’t live without your salary and you can’t charge higher fees right now. Coaching will just have to wait.” But another voice inside says: “Wait for what? You have what you need to be successful at this right now. Take the leap!” It’s the voice of her true heart, and she feels her body relax.

The next day, she crafts a plan with three overarching intentions:
1. Reduce expenses, budget for my business and raise my fees.
2. Listen to my heart and act from that voice always.
3. Give notice at work by August 15.

With equal parts fear and exhilaration, Barbara knows she must take the leap soon if she’s ever going to get what she really wants - freedom. . .

In California, Mark is packing up his university office. He did it! He gave notice six months ago, and just finished his last semester as a university professor. The faculty threw him a party today and everyone kept asking: “What are you going to be doing now?”

Mark found it difficult to explain about coaching. Most people think it has something to do with counseling or consulting. Also, he wants to take a spiritual approach to his coaching and he’s hesitant to reveal that. He thinks: “I’ll turn people off if I show them all that I am.”

His assistant, Ethan, helps Mark load his Volvo with 15 years of accumulated stuff. “You know, Mark, I never thought you’d stop teaching, you’re so good at it. You reach your students on a spiritual level.” Ethan goes on: “I hope you’ll find a way to incorporate teaching and spiritual guidance into your coaching practice. Those are compelling gifts that you have.” Mark is stunned. He feels seen for the first time by his assistant. Or, had Ethan and his students, even the faculty, always seen him this clearly?

Driving home Mark feels vulnerable and yet powerful at the same time. He wonders: “Can I really show the world who I am?” Over the next week, crafting a 30 second intro for his new business, he grapples with the language, writing versions that are inspired from his true voice and other versions that he thinks will be more acceptable to prospects. He keeps asking himself: “Who am I really? What is my life purpose?” The answers are clear in his integrity. Authenticity wins every time. . .

Did you have to face your stuff too this year?

Every coach does — if they are growing. It’s good to know that whatever got in your face this year will actually help you succeed next year.

Please help me learn from you what put the brakes on your success this year.

Share your single greatest challenge
and I’ll send you a free ticket to this revealing teleseminar BREAKTHROUGH in 2008! This event is worth $100 and will start your year off right. You get in free if you answer one question for us:

What is the single greatest thing that held you back from being a prosperous coach this year?

Answer now.

(Teleclass details will come to you after you answer. For now, mark your calendar for BREAKTHROUGH in 2008 on Wednesday, January 23, 8:30pm ET.)

May the blessings and prosperity of this holiday time be an inspiration to you!

Rhonda Hess
Founder, Prosperous Coach

The Story of the Three Wise Coaches (Part 1)

December 17th, 2007

Get your free ticket to the
Breakthrough in 2008 Teleseminar
(See details below.)

From the Wisdom Vault…

During holiday times, it’s a challenge to keep your motivation strong for your coaching business. To help with that, over the next few weeks, I’ll share the story of the Three Wise Coaches…

Three Wise Coaches Emerge

One clear December evening, Barbara leaves her corporate office, as usual a bit later than she planned. Tonight, like the homework-laden bag on her shoulder, she feels the heavy weight of her leadership position more keenly than ever. Her work is engaging and the salary is great, but she feels empty sometimes. As her attention is drawn by a bright star in the East she realizes with finality that she’s not going to work here another year.

Driving away, it dawns on Barbara that she wants to be an executive coach - set her own hours and break out of the political scene at the office. She’ll work with women like herself who long to leave the golden cage of corporate life to do their own work in the world.

Once home, she sits down at the computer and Googles the night away researching the coaching profession and setting bold plans to make her vision become her reality…

On the other side of the continent, Mark is finishing up his last sociology lecture this semester. It’s almost Christmas break, and as his students file out of the auditorium, he touches his assistant’s shoulder and says: “I’ll pack up here, Ethan, you go on home.” In his small and messy university office, Mark makes a half-hearted effort to get organized for the work he’ll do during break. But his mind wanders as his eyes fall on an article about life coaching - the third one he’s read this month.

In his mind’s eye, Mark sees himself with his own professional coaching business working with socially responsible entrepreneurs… He is giving a keynote presentation on a platform in front of thousands. Later, he’s signing his book at the back of the room and setting up sample sessions with prospective coaching clients.

When he finally comes back to the present, it’s nearly 6:00. He shakes his head and laughs. But as he leaves the campus, he looks up and sees a brilliant light in the Eastern sky, and he knows that his life is about to change…

Meanwhile, in a large city in the Midwest, Michelle encourages her kids to clean up before dinner. There’s a roast chicken in the oven and she’s making a salad, while her husband, Brian, clears the kitchen table, which is piled high with books and papers. As he sets the table, he tells her news about his software business. Michelle is listening but she’s distracted by what she’s been reading this afternoon while the kids were at school.

Brian is saying that this quarter’s profits have exceeded expectations. He says: “I’m thinking we should do something crazy like take a vacation for once!” They high five and do a little victory dance in front of the sink. Turning, Michelle sees something through the kitchen window - an amazing star she’s never noticed before is rising in the East. Suddenly, her resolve is set. Tonight is the night to talk with Brian about her becoming a life coach…

…Stay tuned as the story continues next week, when we will see these Emerging Coaches face their stuff as they begin to transform themselves into Established Coaches.

What is the single greatest thing that held you back from being a
prosperous coach this year?

As the year comes to a close, it’s time to look at what held you back from achieving everything you wanted for your coaching business in 2007. Please help me learn from you what put the brakes on your success this year.

Your answer is your free “ticket” to the teleseminar Breakthrough in 2008! Answers from you will be the focus of this teleseminar. Give your answer now at:
http://www.prosperouscoach.com/yourfreeticket.html

You won’t want to miss this teleseminar where:
- Coaches will share the secrets to their success.
- We’ll do spotlight coaching and answer your questions.
- I’ll share the seven keys to breakthrough in your coaching business.
- And I’ll tell you about our new program… The Coach’s Power Path!

After you answer this question–
What’s the single greatest thing that held you back from being a prosperous coach this year?
– you’ll receive your invitation to Breakthrough in 2008!

Mark your calendar now for Wednesday, January 23, 8:30pm ET.

To Your Best Year Yet!

Rhonda Hess
Founder, Prosperous Coach