From the Wisdom Vault…
Why do some coaches fill their practice with ideal clients in a few months, while others may take years? I’ve been studying this a long time. And, rarely is the answer what you might think.

- It’s not that they are more skillful coaches.

- It’s not that they have more experience in marketing or know all the right people.

- It’s not that they have a slick website or say the perfect words to prospects.

- It’s not even the niche market they’ve chosen.

It comes down to the way they value themselves.

Start with a Powerful Inner Game

We are all intrinsically valuable from the moment we come into this world. We are enough, just as we are. And that value does not diminish with time but grows as we learn to express our true essence. Sure, smart strategies, new skills and savvy marketing can help.

But it’s buffing up the inner game that makes an ordinary person into a winner.

To translate that into coaching business success:

1. Know that you are valuable (pricelessly so!) just as you are. Do what it takes to accept this truth about yourself.

2. Show that you value your time and your services, in every way you do business, from the way you think, to the way you speak, to the fees and standards you set.

3. Then, play a bigger game. Get the word out to prospects about the highly valuable services you offer.

This is about building true prosperity from the inside out. With that powerful light shining from you, your ideal clients arrive, your business thrives and other areas of your life get a boost too.

And here’s the thing — a new coach can do this just as well as an experienced one.

Imagine This . . .
- You wake up and choose where to put your attention and energy, moving slowly and deliberately.
- Your focus is on being at the cause of your life rather than the effect.
- You notice the every day riches that come to you just by being alive.
- Challenges don’t grip you like they used to. You’ve learned how to get your ego out of the way and surrender to the grace.
- You know that fears and doubts don’t define your value or your future.
- You bless the income you receive. You earned it, so it’s sacred.
- You pay your bills with equal joy, acknowledging how privileged you are.
- You are full of wonder at people, nature, even the state of the world, because you sense a greater current of strength and love.
- You’ve stopped dreaming about life. You now create the life you want, one step at a time, without attachment to outcome.

I don’t know about you, but writing this I feel more peaceful. This is inner game I’m going for and intend to pass forward to my clients.

Get Tools for a Strong Inner Game

If you have been desiring a full coaching practice with ideal clients, start working on your inner game. The Wisdom Vault at Prosperous Coach is overflowing  — with tools to strengthen your inner game and all the little linch pins that tip the scales of coaching success in the bigger game.

Join Prosperous Coach today and start honing your inner game!

To your true prosperity,

Rhonda Hess
Founder, Prosperous Coach

From the Wisdom Vault…

I’ve loved my coaching career since I started in 1998. But it took me years to make a decent living from coaching. Things really changed for me when a few more experienced coaches blessed me with their wisdom. I went from scattered energy and mediocre results to having streamlined marketing and practice management systems that work!

I truly believe if every coach employs these 20 powerful tools, we will all be prosperous coaches and our clients will too. That’s my mission.

Prosperous Coach is loaded with tips, tools and resources to help you put all 20 of these power points into action. I’ve listed just a few resources here. The first is a gift for you.  Join Prosperous Coach now to gain access to all of these resources and more for just $247.

Here are the 20 things every coach should do.

1.  Don’t go it alone. Get support to shorten your learning curves, move past fears, choose high pay off actions and winning mindsets.

Resource: Support is Essential

2.  Focus your marketing on one specific niche market that fits your passion and experience. 

3. Attract pre-qualified prospects, coach only ideal clients.

4.  Speak to your niche market’s top challenges. In your marketing, show how your coaching addresses those directly.

5.  Create a clear vision for your life and business goals. Ground that vision with a business plan.

6.   Offer group coaching or other group services.

7.  Value your time and your services. Break away from limiting beliefs about money, self worth and selling.

8.  Make a true commitment to your success. Dedicate enough time to your business. Transition from your “day job” ASAP.

9.  Ask prospects to hire you. Approach people you already know, create a prospect database and referral networks .

10.  Build credibility through writing. Consistently publish in your own blog or ezine and repurpose that writing into article directories and other blogs/publications that target your market.

11. Always have a next step ready for prospects. Leverage every marketing opportunity into the next to keep leads warm. Remember, prospects need a string of marketing moments with you to buy coaching.

12. Continually test and tweak everything. Rather than abandon your ideas, build on them. Learn from “mistakes” and try again.

13. Become an information marketer and content generator. Create educational products to diversify your revenue streams.

14. Invest money back into your business to boost revenue. Hire help, add a shopping cart to your website, invest in a mentor coach.

Resource: Jump Start Sessions

15. Become a national coach by using the Internet to market.

16. Create a marketing funnel. Start with free tips (ezine, blog, special report, assessment), offer low cost products & group services, then add in high cost products and coaching services.

17. Become a VIP coach/speaker for your target market. Offer more deliverables for higher end coaching packages.

18. Systematize everything you do. Create templates. Hire an assistant and others to do whatever isn’t the best use of your time.

19. Set up success criteria to evaluate opportunities. Manage your time like a professional and choose only high pay off activities.

20. Create and execute long-term strategic plans. Be diligent about planning the work and working the plan.
 

To your prosperity!Rhonda Hess
Founder, Prosperous Coach

From the Wisdom Vault…

As you consider writing or sit down to write your ezine (or blog) have you ever thought “I’m not a great writer and I don’t know what to say.”  I thought the same thing when I began my coaching business. Now,  I publish two weekly ezines, on a blog on the way, have two lucrative ebooks out, and a Wisdom Vault full of valuable articles on the Prosperous Coach website. It all started with my little ezine Coaching from Center five years ago. (I only wish I’d started sooner!)

Writing is a gateway skill — a tool that, if honed, can make you wildly successful. So, if you are willing to improve your skills while you write, develop an ezine now for your niche market. It may attract more people to hire you than any other method of marketing. And this little effort now will pay you well later.

How can you make your ezine work for you? The trick is to treat your ezine like a long term asset for your coaching business.

The Ten Tips

For someone to open your ezine and read it through, the topic has to be perceived as valuable, brief and easy to read. For your ezine to be an effective marketing tool, you must do more than write it and blast it out to your list now and then.

Here’s how easy it is to make your ezine the fastest credibility builder and sales vehicle you have:

1.  Be Consistent

Give your ezine a congruent look and format and post each edition to go out on the same day and time of the week. This one arrives at inboxes Monday at 4:00am ET. If you find it difficult to be consistent, make it a priority to get on track. The most effective ezines are delivered like clockwork. Weekly or bi-weekly editions are best for marketing. Don’t bother with less than once per month.

2.  Stay Brief and Relevant

Include only one short article of 300 - 800 words. Make the topic bite- sized, timely and useful to your niche market. 3.  Craft a Compelling Title

From the Wisdom Vault…

The process of developing your own coaching website may seem a bit daunting, but it can also be a rich opportunity to deliver your authentic message to your target market and brand your coaching business.Start creating your website content as soon as you’ve chosen one distinctive niche market for your coaching business, but not before. Design your website to inform, attract and pre-qualify your target market. Paired with an ezine (electronic newsletter) and/or a blog, it will also help to build visibility and credibility for your coaching services.Good Bones
Your website is the foundation of your marketing. Give it good bones - a structure that is strong and reliable, that will grow along with you and your company. Include these six essential web pages:
1. Home
2. About You
3. Coaching Services
4. Events
5. Ezine
6. Contact

Later, you may add a products page when you develop your own ebooks, books, CDs or other products for your niche market.

There’s No Place Like Home
Your Home page is the threshold of your business. First impressions will most likely determine whether your visitors click through to other pages or contact you. Imbue your home page with a look and personalized message that invites your target market in. Include:
1. Your company name, logo or logotype.
2.  A succinct, compelling sentence that defines your target market and how you address their top challenges and wants.

3.  An invitation and subscribe box for your ezine.

(Include 1-3 on every other page as well.)
4.  Your name and title.
5.  A professional photo of you.
6.  Attractive but not distracting graphics and colors.
7.  Streamlined and evocative text that invites and pre-qualifies your target market.Speak Directly to Your Target Market
Resist the impulse to genericize your website by using language that is vague, catch all or tries to speak to anyone - “I am the life coach to help you achieve your dreams.” Unfortunately, a large percentage of the coaching websites on the Internet are ineffective for this reason. Don’t look like everyone else! Your ideal clients will respond and refer others when your site is specifically designed for them.

For in depth, step-by-step support in writing web content and managing the web design process, get Working Websites for Coaches. This resource-packed ebook is only $97.00 and will save you weeks of time while it gives you critical tools for developing your website!

Get Working Websites for Coaches today and have your website working for you in three to six weeks!

Blessings!Rhonda Hess
Founder, Prosperous Coach