Archive for May, 2007

Four Steps to Solve the Coach’s Conundrum

May 29th, 2007

From the Wisdom Vault

Many coaches find themselves stuck in a time and money conundrum.

Does this sound familiar?
- You are a natural coach and love this work!
- You’ve held onto your part or full-time job thinking that once you have “enough” clients, you’ll leave it.
- But you’ve realized that attracting a pipeline of coaching clients takes tremendous time.
- Once you have a few clients on board, it’s difficult to find time to market for more.
- So, you stop marketing or market only cyclically until your first few clients “graduate” and then it feels like you’re starting over.
- You’re no closer to quitting your job because there is still not enough income from coaching to justify it.

This catch-22 is a poignant problem for coaches. Somehow, sometime the cycle must be broken to achieve what you really want — to be a financially successful coach.

Even if you are in a different place than this you may recognize that your coaching business needs more dedicated time to thrive.

Reality Check

It’s hard to admit it, but the reality is that staying in that job or continuing in the same vein will indefinitely postpone financial success as a coach.

Part of the problem is that there’s a myth that a new coach can build their coaching income up to a level close to their current salary before quitting their job. It’s a losing proposition that few other service professionals would ever attempt.

When I talk to coaches I hear that their time is scheduled so tightly with their current job and/or other obligations that even a foundational project like launching a website and ezine is difficult to achieve. And meanwhile, the tension keeps building between the reality they are living and the life they want.

The majority of new coaches I know are caught in this conundrum. Some are jeopardizing their health to work essentially two full time jobs. It’s difficult to model balance and choice for their clients, and months go by while a feeling of failure creeps in.

So, how do coaches move past this conundrum?

The most direct way to help a coaching business soar is to fully fund it with enough time and money from the get go.

Dig Deep to Find Reserves

Building a successful business takes a bit of sacrifice and a lot of trust. If you want it enough, you’ll dig in and find the way to make it happen. One day soon you’ll look back and be very glad you made those sacrifices (like quitting your job) because you’ll be rich with coaching experiences and income.

Start here:
1. Let go of the pressure and myth that you can build your coaching business on the side.
2. Look for creative ways you can save money and start socking it away.
3. Reduce obligations and clear time for your business. Be ruthless about this. Tend to your business like you would a baby.
4. Look for energy drains of all sorts and eliminate them.
5. Set up a transition plan to leave your job.

Give your business the life blood it needs to thrive — enough dedicated time.

More resources on this topic are available to Prosperous Coach Members.

Become a Prosperous Coach member Today!

Rhonda Hess
Founder, Prosperous Coach

Use Powerful Energy to Attract New Clients

May 21st, 2007

From the Wisdom Vault

I used to be so anxious when talking to prospective clients. Do you ever feel that way? There was a persistent voice in the back of my mind saying “I need more clients!” It surrounded me with a desperate energy that made attracting clients much more difficult.

Over time I learned that what I convey to prospects in my energy has incredible influence, positively or negatively. Try this powerful six step approach to attract your prospects.

1. Center yourself in confidence.
Close your eyes. Take a few deep breaths and imagine a huge sphere in front of you. What colors or feelings do you associate with confidence and trust? See that sphere filling up with those colors and sensations. Amplify it! Now, take a deep breath and step into that sphere. Feel the confidence and trust fill you and surround you. Take that aliveness with you.

2. Relax every part of your body.
Whether calling your prospect or in front of them, sit back with your energy as if you had your feet up. Resist the impulse to sit on the edge of your chair or lean forward. Smile easily. Let light shine from your eyes.

3. Be more interested than interesting.
Ask open ended questions about the prospect. Get their story. Stay lightly curious. Resist the impulse to perform. Instead, connect using your interest, voice and energy.

4. Key into what is important to them.
Weave in words and phrases from their story as you begin to lightly show them how your services will directly benefit them.

5. Value your time and services.
When the timing is right, offer a complimentary consult or session. Set your sample session up for success by telling the prospect your fees and the way you work before you give your free coaching session. It will convey to the prospect your professionalism and they will perceive more value in your consult and in your ongoing services.

6. Let go of attachment to outcome.
As you directly ask the prospect to hire you, also let go of any attachment you might have to whether they hire you or not. Trust that everything is as it should be.

These six steps are a prosperity approach to filling your coaching practice with ideal clients. Use them and watch how the law of attraction works for you.

Would you like to infuse more prosperity thinking into your coaching business and achieve a six-figure income sooner?

Become a member of Prosperous Coach!

To Your Prosperity!

Rhonda Hess
Founder, Prosperous Coach

Passing 50 Coaching Milestones

May 15th, 2007

From the Wisdom Vault

Aren’t there a lot of “firsts” in putting together a successful coaching business? These milestones are moments in time where we cross a gap between unknown and known experience.

Achieving these milestones may require staring down doubt, shifting a mindset, arming yourself with information or new skills, or passing some kind of self-initiation before moving through. Which of these milestones have you passed already? Which are before you now? What new mindset, information or skill will support you on your path?50 Coaching Milestones
1. Choosing a coach training program and enrolling.
2. Practicing coaching skills with anyone.
3. Telling everyone you know that you are a professional coach.
4. Setting up your home office. *
5. Coaching someone you know.
6. Offering a sample session to someone you don’t know. *
8. Telling a prospect your full fees and other terms of your services without flinching before you give a sample session. *
9. Inviting a prospect to hire you. *
10. Committing to one target market and specialty. *
11. Developing an ideal client profile. *
12. Choosing a business name and registering the domain. *
13. Registering your business and getting a tax ID. *
14. Setting up a business checking account and credit card. *
15. Creating a business plan and marketing program. *
16. Creating intake materials. *
17. Setting up filing and bookkeeping systems. *
18. Hiring your own Mentor Coach. *
19. Having someone hire you for your full fee. *
20. Having someone hire you from another region or state.
*
21. Having someone hire you from another country.
22. Creating the content for your own website.
*
23. Designing your own talk, workshop or teleclass. *
24. Delivering your first public event.
25. Launching your website and ezine.
*
26. Writing and sending your first ezine. *
27. Completing your coach training program.
28. Having your first profitable year.
*
29. Certifying with the International Coach Federation.
30. Getting your first referral.
*
31. Letting go of a client to honor your integrity. *
32. Referring a prospect to another coach who is more appropriate or to a therapist. *
33. Shifting from scarcity to prosperity thinking. *
34. Realizing that you have your first truly ideal client.
35. Realizing that you have developed expertise in your niche.
36. Raising your fees.
*
37. Having a publication call you for an interview.
38. Hiring a virtual assistant and other professionals so you can put more time to what you do best.
*
39. Giving your first group coaching program. *
40. Designing a product funnel for your target market.
*
41. Launching your first fee-based product. *
42. Making your first passive revenue. *
43. Creating a blog for your target market.
44. Your blog is syndicated.
45. Developing your first key-note speaking topic.
46. Being invited to give your key-note for fees.
47. Having your first television or radio appearance.
48. Being invited to be on an expert panel for your target market.
49. Half your clients take a 1 - 2 month break for holidays or finish about the same time and it doesn’t faze you. *
50. Putting significant money into your own company’s 401K, while earning a six-figure income and easily paying your bills/taxes.
*

It’s important to look at the milestones you’ve already passed and acknowledge the courage and brilliance it took you to surpass it! It’s also important to keep moving forward.

Did you know that Prosperous Coach has resources and tools to support you past all the milestones marked by an astrik*?

Become a member of Prosperous Coach now and move past the next milestones faster and with more ease!

Rhonda Hess
Founder, Prosperous Coach 

Stay Out of the Collections Role with Your Clients

May 7th, 2007

From the Wisdom Vault

Last week, I wrote about the win/win in setting coaching fees: how if you charge high enough fees to pay yourself well, your prospects will perceive greater value and your clients will invest more deeply in the coaching process.

Now, what’s the best way to collect coaching fees?

When I started my coaching business, I took checks from my clients. Quickly I found myself “chasing the check”, having to remind clients to send in their fees, while faithfully I continued to deliver coaching week after week. It was only forgetfulness on the part of my client, but I noticed that being in that collections role chiseled away at the easy rapport between us.

After a couple bounced checks, I’d had enough. I made two changes that stopped me from being a collection agent forever:

1. I set up a merchant account and collected all my fees by credit card.

2. I set a standard of “no fee - no coaching”.

If you’ve already set up these standards and processes in your coaching business, I commend you for preserving great relationships with your clients.

I’ve been with Practice Pay Solutions, the premier merchant account service for professional coaches, for seven years now. Taking credit cards is so easy! Here is how it works:

1. When they hire me, I have clients fill out a credit authorization form.

2. At the beginning of the month, I charge each client’s credit card on the Internet with a virtual terminal. (Charging by the month instead of by the hour is called a retainer.)

3. An email receipt is sent automatically to both the client and me for our records.

4. The fees are automatically deposited into my business checking account.

That’s it! There’s no invoicing, no depositing and no check chasing necessary. Clients like the convenience and we never have to have the collections conversation.

Rhonda Hess
Founder, Prosperous Coach