From the Wisdom Vault…

Are you having trouble finding prospects?

Is it difficult to enroll clients for your full fee?

Are you still working your day job because your coaching income isn’t enough?

Maybe you keep a half dozen or so clients in your practice, but don’t have time to market for more until a few leave, so your income is stuck at about $40K/year. You’re a great coach. Your clients highly value your sessions. But, you rarely get a referral. Why is that?

Nine times out of ten, these things are all symptoms of one thing…

A target market that is too broad.

You are one of thousands of other fish swimming in a big ocean of coaches and change agents all trying to get clients. And unless you’re the one red fish among all the blue fish, you have to do cartwheels to get noticed. It’s exhausting!

Wouldn’t you love to have a wait list of clients?

Imagine charging premium prices and still having more clients than you can handle.

Wouldn’t it be great to have no competition?

Why not be the BIG fish in the small pond?

When you market exclusively to one specific and narrow target market your whole scene changes for the better. Then, everyone wants to hire you because you’re the big fish.  You’ll never be scraping bottom to find clients again!

Why does marketing to one narrow and specific target market make the difference? Building credibility and visibility with a small group is so much easier than with a broad group. When prospects see that your services are tailor made to help them solve the specific challenges they face, they want to hire you!

Is it time to narrow your market and become the BIG fish?