2. Tell a story that your clients will relate to.

Stories are powerful and move people to act. Tell your own story or, with permission, tell someone else’s story. You can even get others to write it for you and just add an intro and call to action.

3. Interview people who already have what your target market wants.

This is so easy. Go find three to five people who have already demonstrated success in an area your prospects care about. Pull together a few powerful questions. Record and transcribe the interviews. Add an intro and call to action. Put it all into a sharp looking notebook with your company brand and viola! you have a beautiful CD/workbook series.

4. Create an assessment, tool or checklist for your prospects.

Focus on a single concept or process that will show your prospects what you know.  Are You Ready to Become a Prosperous Coach is an example of a self assessment. 

5. Write a how to document.

First Year Focus is an example of a step by step guide.

All of these product ideas can be produced in three weeks or less with a bit of thought about what will interest your target market. Rather than create several  unrelated products, create a product funnel — a series of products that are incrementally priced that take your prospects deeper and deeper into your knowledge base. This leads them to your coaching services and other higher priced programs.

Are you making the number one mistake most coaches make in their coaching business?

In my first few years as a coach just the idea of going to a networking meeting made me break out in a cold sweat. Anything resembling selling my own services felt so uncomfortable.
 
Funny thing is, I’d always been good at sales — as long as I was talking about someone else’s products and services! You too? Even if you don’t have a sales background, you know the feeling of being able to talk with great confidence about something you know well.
 
I used to do tradeshow circuits for my corporate job and I knew my stuff. I’d go home with a pocket full of business cards and always get the company I worked for a half a dozen or more new long term customers
and significant profit. So, why was it so hard to network for myself?
 
As I discovered it came down to two key advantages I hadn’t given myself as a coach:
1. The tradeshows were attended by my company’s target market.
2. I could speak with great confidence about how the products benefited that market.
 
As a new coach I had no target market. I used to attend all sorts of general meetings, like chambers of commerce, trying to get anyone to be interested in my coaching services. Lot’s of those meetings required that I stand up and introduce myself. I choked every time because I really did not know how to articulate the benefits of my coaching. No wonder I hated networking!
 
The thing is — networking really is an effective way to get clients. It’s the highest touch marketing approach there is, taking much less time to build trust because you focus on one person at a time.
 
It’s possible to keep your practice full by doing a little networking every week — if you give yourself these advantages:
- Go to venues where you’ll find a large number of people in your target market.
- Practice until you are confident at articulating the benefits of what you have to offer.

Have you ever thought:

If I only knew back then what I know now…

Well, you simply can’t know everything that will make your life easier and your business more prosperous in your first few years of business unless…
…someone tells you the insider secrets — those little things that make all the difference in your success. That’s what we offer you at Prosperous Coach.
 
Join Prosperous Coach Today!
https://www.prosperouscoach.com/public/5.cfm

From the Wisdom Vault…

When you look back on your life, you can see how certain decisions, certain moments of clarity and the actions that followed, made a huge impact on your life. Life is made up of little moments that mean a lot.

In the life of a coach, there are those moments… those tipping points when before the path seemed so steep, the future dim and unknown, and then suddenly everything shifted. Usually, it’s a new mindset that opens the world up to us.

My tipping point was when I decided to highly value my time. I stopped overdelivering on sample sessions. I told prospects my fees at the outset. I raised my fees and stuck to them. I increased my standards about the clients I’d take on, and I set success criteria for choosing opportunities — all because I decided to value my time. Suddenly, I was a coach in high demand.

I asked other successful coaches what their tipping points were and here’s what they said:

- “It was the moment ~ the very moment ~ I became crystal clear about my niche.”

- “It was when I realized that all I had to do to get clients was be willing to ask them to hire me!”

- “It was when I began to act like I was already successful that I became successful!”

Even if you’re new to coaching, you’ve had a tipping point — one of those affirming moments.

What is your best tipping point so far?